LEPARK

This is a branding and packaging design project done by Elementary Co. for Lepark at People’s Park Complex

Serving up street tapas, craft beers, music, and art, Lepark was created as an alternative social space for people to chill and have a good time with friends. In colloquial terms, to lepak. The name Lepark was conceived due to the place’s function and location at People’s Park.

We set out to brand the place with casual and messy illustrations of characters that were nostalgic and iconic to local Singaporeans. This would serve to create a familiar environment where patrons can be at ease, and focus on having a good time.

Lepark

LEPARK [lay-pak] noun: an area of concrete space, in a largely creative state, set apart, for the enjoyment of all who seek a space to kick back and relax, having facilities of crafted refreshments and easy bites