COMMON MAN COFFEE ROASTERS
This is a branding & packaging design project done by Elementary Co. for Common Man Coffee Roasters
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself as an academy and roastery. Therefore, the “Bean to Cup” process plays an ever more vital role in the brand story.
CREDITS
Branding Elementary Co. Year 2016 Client Common Man Coffee Roasters
Creative Director Russell Seah Designer Benjamin Wang Project Lead Nathanial Aurol
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.
