CLOVER & CO.
This is a branding and web design & development project done by Elementary Co. for Clover & Co.
Clover & Co. is an online store that was developed to sell environmentally conscious household products. For its brand, we set out to develop a clean looking logo that would be memorable, clean, and sophisticated.
In developing the e-commerce store, we decided to use pastel colours to bring more vibrancy to the store and also to add some consistency to the myriad of products that they would eventually sell.
CREDITS
Branding Elementary Co.
Year 2016
Client Clover & Co.
Creative Director Russell Seah
Designer Cheryl Tay
Developers Jupiter Cena & Ryan Gomes
Project Lead Russell Seah & Elaine Lau
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.
