
SUSTAINABLE ENERGY ASSOCIATION OF SINGAPORE
This is a publication design project done by Elementary Co. for SEAS’ 10th Year Anniversary
In celebration of its 10 year anniversary, the Sustainable Energy Association of Singapore decided to compile a report for all of its stakeholders that depicted its growth, milestones and progress over the last decade.
As most of their stakeholders are government officials and owners of large MNCs and established SMEs, we took on a more serious approach with the layout design of this publication.







CREDITS
Branding Elementary Co.
Year 2016
Client Sustainable Energy Association of Singapore
Creative Director Russell Seah
Designer Joel Goh
Project Lead Derek Ong
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.


