Court Martial Bar
This is a branding project done by Elementary Co. for Court Martial Bar at The South Beach Singapore
Court Martial Bar is an evening gastrobar in The South Beach, occupying the former Singapore NCO Court Martial office in the ’40s. Letters, photographs and aged ephemera are some of the things you might find in the office drawer of the old Court Martial.
These items reminisce a bygone military era, inspiriting a classic, nostalgic taste to the bar, and inspiring the brand identity. The logo was designed after classic monograms and lettermark stamps, particularly the very one that the Court Martial would have used to seal his letters.
CREDITS
Branding Elementary Co.
Year 2015
Client The South Beach Singapore
Creative Director Russell Seah
Designer Olivia Eleazar
Project Lead Elaine Lau
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.
