THE SOCIAL CO.
This is a branding project done by Elementary Co. for The Social Co.
Founders of the 50For50 movement that raised more than S$5 Million in the span of 3 months, The Social Co. was set up as an initiative to get millennials involved in giving back to society. Through movements, programs and activities, The Social Co. challenges our community to find creative ways for doing good.
Elementary executed this project as one of the founding members primarily in charge of branding and marketing for The Social Co. We branded it in a modern and yet friendly way so as to appeal to the millennial generation that can identify more with the use of impactful photography and simple typography.
CREDITS
Branding Elementary Co.
Year 2015
Client The Social Co.
Creative Director Russell Seah
Art Director Olivia Eleazar
Project Lead Charmaine Seah
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.
