RMBR THE DRESS
This is a branding project done by Elementary Co. for RMBR The Dress
RMBR The Dress, a start up in Singapore, was started with the intention of solving several problems associated with finding unique and beautiful dresses for one-off, and yet important, occasions for working class women. Most women want beautiful designer dresses, but the high cost of ownership, and the amount of wardrobe space extending one’s collection would entail, was highly prohibitive.
RMBR The Dress was thus meant to serve this demographic by providing women with a fast and reliable choice of high quality designer dresses, for formal occasions. To embody the phrase, “Remember that dress..?”, in a logo, we incorporated the idea of people, in the past, tying knots around their finders as a reminder that something important needed to be done.
CREDITS
Branding Elementary Co. Year 2014 Client RMBR The Dress
Creative Director Russell Seah Designer Olivia Eleazar Project Lead Charmaine Seah
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.
