PULSE PATISSERIE
This is a branding project done by Elementary Co. for Pulse Patisserie
Pulse Patisserie was conceived with the intention of curating meticulously designed custom cakes that would be able to suit and stand out at any occasion. The owners of Pulse design their cakes to send “pulses racing”, and this is the premise behind their name.
With this in mind, we branded Pulse in a way that would evoke sensuality and excitement through the brand’s photography styling and typefaces.
CREDITS
Branding Elementary Co.
Year 2015
Client Pulse Patisserie
Creative Director Russell Seah
Art Director Olivia Eleazar
Project Lead Nathanial Aurol
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.
