CALAMANSI
This was a branding, digital marketing, photography & web design project done by Elementary Co. for Calamansi
Calamansi was, at the time, a new Cold-Pressed Juice bar at Paragon Shopping Centre. The brief was to create a vibrant and approachable brand that people could relate to.
For this project, we developed the branding, brochures, bottle stickers, web design, and produced photography for the suite of collaterals. During the first 6 months of the store launch, we also managed their social media and influencer engagement program.
CREDITS
Branding Elementary Co.
Year 2014
Client Calamansi
Creative Director Russell Seah
Designer Benjamin Wang
Project Lead Ryan Gomes
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.
