Giving Week 2016
This is a branding, video production, digital and traditional marketing project done by Elementary Co. for Giving Week 2016.
Giving Week 2016 was a nationwide movement that brought companies, non-profits and individuals across Singapore to volunteer, donate and give their time to help build a City of Good.
Elementary Co. worked on multiple aspects of the project comprising of branding, media planning, video production, social media management and ambassador engagement.
CREDITS
Branding Elementary Co.
Year 2016
Client National Volunteer and Philanthropy Centre
Creative Director Russell Seah
Designer Nadhirah Shukor
Project Lead Elaine Lau
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.
