THE EQUITY INITIATIVE
This is a branding project done by Elementary Co. for The Equity Initiative
The Equity Initiative was set up as an initiative to bring Health Equity to the South East Asian region. Health Equity is about ensuring universal access to primary health care and developing pro-equity health financing policies to all peoples regardless of their financial position.
As one of their primary goals was to train workers and volunteers who will serve the poor and disadvantaged, the brand was developed targeting health professionals, and young adults with colours commonly associated with healing, and at the same time, bright and vibrant so as to stand apart from the type of branding one would see being used for a hospital.
CREDITS
Branding Elementary Co.
Year 2016
Client The Equity Initiative
Creative Director Russell Seah
Designer Joel Goh
Project Lead Aarika Lee & Nathanial Aurol
FROM BEAN TO CUP
Coffee is a complex agricultural product that changes from year to year and requires the utmost care in growing, harvesting, processing, roasting, and brewing. The process of making coffee is so meticulous but yet the outcome of the beverage can be so spontaneous.
A cup of coffee is more than just a drink. Drinking coffee is a sensory experience in itself. Common Man Coffee Roasters prides itself to be an academy and roastery. Therefore, the “Bran to Cup” process plays an even more vital role in the brand story.
