1. of or concerned with the principles of a subject: introductory or fundamental.
ELEMENTARY refers to the simple, easy facts or parts of a subject that must be necessarily learned first in order to understand succeeding ones.
t has been said, & we truly believe; that it is a capital mistake to theorize before one has all the data. This is why at Elementary, we get elbow deep & examine the facts before getting down to the actual work. We know that in order to establish your unique vantage point, we must first begin with the basics & examine the little things before we can see the bigger picture. After all, it’s Elementary!
e understand that brands cannot exist on the mere backs of type faced logos; but in the strength of their stories & the relationships they foster with people along the way. Every project has its own sui generis story – which is to say that every project requires quite the different approach. We believe in the importance of market research & due diligence. That, coupled with select insight gained from YOU, ensures that the work derives from the heart of the business, and not just another set template.
“It has been an axiom of mine that the little things are infinitely the most important.”
– Sherlock Holmes, A Case of Identity